Real Food Media Contest

Short Films. Big Ideas. Real Food Media Project is seeking captivating short films about food, farming, and sustainability. Deadline for submissions is February 3rd.
Take Action: Submit your own movie - Spark action. Inspire Change.

Meatless Monday for the Media: Tools and Resources for Media

Media attention can be all it takes to turn your local campaign into a keystone of the worldwide movement. Use this media kit to get the notoriety that your event and organizational efforts deserve. Find helpful hints on working with reporters, planning a successful interview and writing a compelling press release. Use in conjunction with the Meatless Monday general starter kit and there's no telling how far your campaign will take you!

Beyond Almonds: A Rogues Gallery of Guzzlers in California's Drought

"Droughtshaming" in this recent wretched stretch of the California drought is a genuine phenomenon where people - and the media - select their water-use villain. The reality is that the situation is so complicated that blaming one part is convenient but misguided. Among the #droughtshaming candidates, go ahead and pick from almonds, cows, water rights laws/politicians, alfalfa, fish, cheap water or our water exports. [NPR]

Silly, Saucy, Scary Photos Show the Many Faces of Ugly Fruit

With 40 percent of food going to waste in the US, activists like Jordan Figueiredo are bringing frequently wasted, oddly-shaped produce to the mainstream. Through social media and other promotions, like Feeding the 5,000 happening in NYC this fall, awareness that ugly is edible is catching on. Feast your eyes on the craziest produce on the web, and embrace (literally) these delicious uglies.

Sci-Fi Horror Video Depicts K-Cup Apocalypse

A 20-person media production company in Canada is going after Keurig Green Mountain over the environmental impact of the company's popular single-serve beverage packs, and they're doing it with a viral faux-horror video. [Digital]

Next Step in Sustainability: Requiring Homes to Recycle Water

In its attempt to become a completely sustainable community Lancaster, CA has mandated that all new construction must have in-built-in water recycling for non-potable use. These greywater systems will take and treat the 80 percent of water not used for drinking that comes from showers, sink faucets and washing machines so it can be reused for irrigation and toilet water. [Greentech Media]

Are Your Urban Veggies Really Toxic?

While some root vegetables grown in urban gardens may contain lead exceeding health regulations according to a recent study, that's no reason to abandon your local farmer. Media scares might turn some consumers away, but that damages farms that are free of risk. Instead, ask your farmer about soil testing, because good farmers test for contaminants and keep their soil clean. [Grist]

Solar Energy's Popularity Increases As Rooftop Panels Get Less Expensive

Solar energy is now competitive with the cost of power generated by coal, oil and natural gas. David Greene talks to Eric Wesoff of Greentech Media, a trade journal covering alternative technology. As solar has become more popular, rooftop panels have become less expensive. Win-win. [NPR]

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